foundational marketing

The Power of Asking

Recently I was involved in an incredible project.  A friend thought it would be a good idea to ride from Cape Reinga to Bluff (for all you non NZ readers - that's the top of our country to the bottom)  2100km odd - in a time that beat the current record of 4 days 17 hours and 40 minutes.  I know, its bonkers - and he not only wanted to break the record he wanted to raise money for kids-

What kind of Jenga foundations have you got?

In honour of Dr Seuss's birthday I am going to borrow one of his (many) fabulous quotes

'Sometimes the questions are complicated and the answers are simple'

Often I wrangle with questions around my business, like which direction to go in, am I targeting the right people, following dead ends and knotted lines, when the answer so often lies in simplicity.  Simplicity is hard.